Today’s IoT market is very dynamic, continuously evolving, and fragmented. No single vendor has a connected IoT stack. Partnerships are a critical business capability that IoT vendors must develop in order to be relevant in this type of marketplace. This post, the first of two parts, describes the basic partnership types, the relationship models and key engagement scope parameters.
You found product-market fit and built your Internet of Things (IoT) solution. But do you know who your buyer is?
IoT solutions create value that cut across organizational boundaries. Identifying a single buyer or owner in today’s traditionally structured organizations is difficult. Unlike IT where there is a centralized buyer, IoT buying is decentralized.
This post describes the reasons for this, and provides six best practices for selling IoT solutions into corporate organizations.
Recently, I met with key executives from an industry trade group to discuss disruptive innovation in Silicon Valley.
One key concept I shared with them is that although many people equate innovation with technology, there are actually five types of innovation and that some or all may occur at the same time.
This post describes the five types of innovation, and provides managers with three takeaways to guide their innovation strategy.
Are you ready? The Internet of Things (IoT) is here and its ability to drive new innovation will be huge.
But how much is real and how much is hype? Today’s IoT are “point” solutions that don’t live up to the hype. They offer limited utility and solve a small set of problems.
This articles discusses what IoT will look like when it lives up to the hype. It provides fives takeaways for managers to do today to begin the transformation from Internet of Things to Innovation of Things.